LUXE WHITENING LOUNGE PRIVACY POLICY

This Privacy Policy is intended to inform how we at Luxe Whitening Lounge (hereinafter referred to as

“Luxe,” “Company,” “we,” or “us”) collect, use, and process your personal information when you use

our website www.luxewhiteninglounge.com and any of our subdomains (hereinafter the “Website”).

Luxe Whitening Lounge is committed to your right to privacy and we will never utilize or share your

information outside of the bounds of this Privacy Policy. We highly recommend you read this Privacy

Policy carefully prior to viewing or use of our website and periodically thereafter.

- Consent to Privacy Policy

- Personal Information We Collect

- How We Use Your Personal Information

- How We Share Your Personal Information

- How We Store and Protect Your Data

- Email Marketing

- Behavioral Advertising

- General Data Protection Regulation (GDPR)

- Third-Party Websites

- Children’s Online Privacy Protection Act Compliance (COPPA)

- Notification of Changes

- Complaints

- Contact Us

CONSENT TO PRIVACY POLICY

The Website and its content is wholly owned by Luxe. The term “you” will hereinafter refer to the user

and/or viewer of the Website. By continuing to use and/or view the website, you hereby acknowledge

and agree to be bound by the following terms of this Privacy Policy, whether or not you have read it.

Any information that you may contribute or provide to us shall be subject to the terms of this Privacy

Policy.

PERSONAL INFORMATION WE COLLECT

When you visit the Website, we automatically collect certain information about your device, including

information about your web browser, IP address, time zone, and some of the cookies that are

installed on your device. Additionally, as you browse the Website, we collect information about the

individual web pages or products that you view, what websites or search terms referred you to the

Website, and information about how you interact with the Website. We refer to this automatically

collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous

unique identifier. For more information about cookies, and how to disable cookies, visit

http://www.allaboutcookies.org

- “Log files” track actions occurring on the Website, and collect data including your IP address, browser

type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you

browse the Website.

We use Device Information for:

- Functionality: To recognize you on our website and recognize your previously selected preferences,

including your preferred language and your location.

- Advertising: To collect information about your visit, the content you viewed, the links you followed,

and information about your web browser, device, and IP address. We sometimes share limited

aspects of this data with third parties for advertising purposes.

You can set your browser not to accept cookies, and the website above tells you how to remove

cookies from your browser. Some of our website features may not function if you disable cookies.

Please note that we do not alter our Website’s data collection and use practices when we see a Do

Not Track signal from your browser.

We also collect data you provide to us directly. We refer to the data you provide as “Provided

Information.” We collect and process data you provide including but not limited to when you:

- Utilize our contact form or make an appointment for our services on the Website

- Voluntarily complete a customer survey or provide feedback via our contact form or via email

- Provide your email address in the process of booking or using our contact form

- Sign up for any email newsletter Luxe may offer or subscribe to any of our regular content

- Request a return email from a member of the Company

The Provided Information we collect may include:

- Personal identification information (name, email address, phone number, etc.)

- Billing information (billing address, shipping address, payment information, including credit card

numbers, etc.)

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device

Information and Provided Information.

Personal Information as described herein is given to us voluntarily and, as such, you are giving us

consent to use, collect and process such Personal Information.

HOW WE USE YOUR PERSONAL INFORMATION

You understand that your decision to provide any information, Personal Information, Device

Information, or otherwise, to us is voluntary and constitutes your clear consent to allow us to collect,

process, and retain it.

We use the Provided Information that we collect generally to book your chosen appointments and

uphold our boking and invoicing policies through the Website (including processing your payment

information and providing you with invoices and/or order confirmations). Additionally, we use Provided

Information to:

- Communicate with you;

- Efficiently answer your questions;

- Keep records of our communications with you;

- Screen our bookings for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with information or

advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in

particular, your IP address), and more generally to improve and optimize our Website (for example,

by generating analytics about how our customers browse and interact with the Website, and to

assess the success of any of our marketing and advertising campaigns).

HOW WE SHARE YOUR PERSONAL INFORMATION

Luxe will only share your Personal Information with third parties to help us use such Personal

Information as described above. For example, we may use Google Analytics to help us understand

how our Website visitors use the Website. You can read more about how Google uses your Personal

Information at https://www.google.com/intl/en/policies/privacy. You may also opt-out of Google

Analytics at https://tools.google.com/dlpage/gaoptout.

The types of third parties with whom we might share elements of your Personal Information include:

- Payment processors engaged by us to securely store and handle payments information, such as

credit or debit card information

- Providers of email management and distribution tools

- Providers of security and fraud prevention tools and services

- Providers of data aggregation and analytics software services that allow us to effectively monitor

and optimize our site

- Providers of client management systems to help us track and communicate with potential clients

We do our best to only utilize third parties who have been deemed GDPR compliant, and whom we

have either completed a data processing agreement with, or have reviewed and confirmed their

policies regarding data processing to ensure compliance.

Should you elect to purchase any of Luxe’s services, we will collect Personal Information, including

but not limited to your name, email address, billing address, credit card or payment information, and

any other information necessary in order to complete purchase of the product or service you elect to

purchase. We will collect and process this data in order to fulfill our contractual obligation to complete

your order and will not retain the information any longer than necessary. We use third party data

processors to take and complete payment, and we will not retain nor have access to your payment

information.

We may also share your Personal Information to comply with applicable laws and regulations,

respond to a subpoena, search warrant or other lawful request for information we receive or to

otherwise protect our rights.

HOW WE STORE AND PROTECT YOUR DATA

We process and store your data using the following providers:

- Squarespace

- Acuity

- Square

- Google Workspace

- Meta

Please visit their individual websites for information on the physical location of their servers where

your information is stored. We will always use commercially reasonable security measures to protect

against unauthorized access to or unauthorized alteration, disclosure or destruction of any

information that may be stored on our servers. Of course, no computer network or data transmission

on the internet can be guaranteed to be 100% secure. Any information you submit is always at your

own risk. We will maintain your Personal Information for our records unless and until you ask us to

delete such information.

We utilize a Secure Sockets Layer (SSL) on our website in order to assist in the secure transfer of

information. Although a breach is unlikely, we cannot guarantee the complete safeguard of all

personal information and thus, cannot be responsible should an unauthorized third party obtain

access to our information, without our consent. However, we will timely notify the necessary parties

with as much information as we have available in the event a data breach occurs.

You agree that we are not responsible for any such actions, and acknowledge you will hold us

harmless should your information become intercepted in this way without our knowledge, permission,

or consent, which includes a release of any and all claims related to use of such information by such

an unauthorized party.

EMAIL MARKETING

If you book and purchase any of our services on our Website and/or opt in to receive emails, you

thereby agree to receive email communications from this Website, including but not limited to

newsletters, site updates, promotions, and other announcements and correspondence. We are not

responsible for the receipt of any such emails. Add luxewhiteninglounge@gmail.com to your email

contacts to ensure proper delivery.

In order to ensure compliance with the CAN-SPAM act, all emails from us will clearly state the sender

of the email, as well as provide instructions on how to unsubscribe from our list or contact us with any

questions or concerns. We will never send out misleading information.

You have the right at any time to stop Luxe from contacting you for marketing purposes. If you opt to

unsubscribe from receiving emails, you understand that you may no longer receive information or

updates from this Website, including promotions or updates to our services.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements

or marketing communications we believe may be of interest to you. For more information about how

targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page

at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by using the links below:

- Meta: https://accountscenter.facebook.com/ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

- TikTok: https://support.tiktok.com/en/account-and-privacy/personalized-ads-and-

data/personalization-and-data

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s

opt-out portal at http://optout.aboutads.info/

GENERAL DATA PROTECTION REGULATION (“GDPR”)

Luxe ensures compliance with the European Union’s General Data Protection Regulation (“GDPR”)

and confirms that we have lawful grounds for processing the information we collect from you. We will

process the personal information you voluntarily provide us via our contact form or any other form of

electronic communication based upon our legitimate interest to respond to user or customer inquiries.

If you elect to receive communication from us by “opting in” and provide us with your name and email

address in exchange for a resource or if you purchase any product from us, we will process your data

for the purpose it was collected based on your affirmative consent to do so, and may periodically

send you additional email marketing based upon our legitimate interest in marketing to those that

have shown an interest in our products or services. We may also give you the option to be added to

our email list in order to receive our newsletter, information about our products and services, and

other information we believe may be of interest to you based upon your voluntary interest in our

products. We will obtain your consent to do so. You may withdraw consent at any time by contacting

us at luxewhiteninglounge.com and requesting your information be edited, updated, or deleted. We

do not collect any sensitive data, nor any information regarding criminal offenses or convictions.

THIRD-PARTY WEBSITES

The Website may from time to time provide links that redirect to third-party websites. Luxe is not liable

for the content or activities of individuals or companies whose website or materials may be linked on

our website. Luxe is thereby not liable for and cannot guarantee the privacy of any information which

may be voluntarily shared on any third-party website. You hereby understand that this and all of

Luxe’s policies do not attach to any other company, individual, or website which may be linked on our

own website. We encourage you to review the privacy policies of all websites you may engage or

share your information with in order to ensure the use and protection of your personal information is

to your satisfaction.

CHILDREN’S ONLINE PRIVACY PROTECTION ACT COMPLIANCE (COPPA)

This website and its contents are not intended to be accessed or used by any person who is under 18

years old. Therefore, you hereby understand and agree that you are at least 18 years old. Luxe will

not knowingly collect any information from anyone who is under 18 years of age and does so in

compliance with the Children’s Online Privacy Protection Act, and the GDPR. This website and its

contents is directed solely to individuals who are at least 18 years old and older.

If Luxe learns that we may have collected or received personal information from a minor under 18

years old, we will promptly permanently delete this information. If you have any reason to believe we

may have unknowingly collected data from a minor, please immediately notify us at

luxewhiteninglounge@gmail.com.

NOTIFICATION OF CHANGES

By using this website, you hereby agree to the terms and conditions set forth herein. Please read this

right to update and/or change this Privacy Policy or our website at any time without notice. The

immediately upon posting. While we do not anticipate any material changes to this policy, we will

post a conspicuous notice on our website and email you if such changes occur. Continued use of our

website will constitute your agreement and acceptance hereof. Please contact us at

luxewhiteninglounge@gmail.com if you have any questions or concerns regarding your rights

contained in this Privacy Policy or if you need to review, update, or remove your personal information.

COMPLAINTS

Please contact Luxe using the contact information listed herein if you have any complaints about how

we use your Personal Information so we can resolve the issue whenever possible. California

residents can contact the Complaint Assistance Unit of the Division of Consumer Services of the

California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112,

Sacramento, California 95834 or by telephone at (800) 952-5210 or (916) 445-1254.

For more information on Luxe’s privacy practices, if you have questions, or if you would like to

exercise your data protection rights, please do not hesitate to contact us at

luxewhiteninglounge@gmail.com or (775) 502-8127. Our mailing address is 535 Double Eagle Court,

Suite 12, Reno, NV 89521.

THIS POLICY WAS DRAFTED EXCLUSIVELY FOR LUXE WHITENING LOUNGE BY EVERY

SPARROW STRATEGY AND DESIGN LLC. ANY UNAUTHORIZED USE OR COPYING OF THIS

POLICY IS IN DIRECT VIOLATION OF STATE AND FEDERAL LAWS AND IS STRICTLY

PROHIBITED.

Last Updated: July 1, 2025